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The Ultimate Marketer’s Guide To Advertising On TikTok

TikTok is currently the hottest new site on the social media scene, with over 800 million monthly active users and average daily view time of 52 minutes.

And if you think TikTok is only for teenagers-think again! The TikTok trend is followed by users of all ages, including celebrities, influencers, publishers, and household brands now in the mix.

What Exactly Is TikTok?

TikTok is a social video sharing network that has found the mass appeal to many users and is best known as home to viral dance trends, challenges, and lip-sync videos.

Why Is Tiktok An Important Platform For Brands?

As we’ve already covered, TikTok is undergoing a time of explosive growth right now — meaning there’s a huge market ready to be tapped into by innovative, fast-thinking brands.

Brands that shifted their focus to TikTok have received huge rewards for brand awareness, mostly with very little investment.

How To Advertise On TikTok?

Tiktok Marketing strategy regarding advertisement is as follows: 

Setting Up Your Ad Campaign On TikTok:

Creating your TikTok advertising campaign and running TikTok ads is a very straightforward process that provides advertisers with many options to reach their desired audience and drive engagement. Buy tiktok likes to increase customer brand engagement at a faster rate. A step-by-step guide to setting up an advertisement campaign for TikTok is here:

1. Start A TikTok Ad Account:

Create a user account via TikTok advertising to get started by clicking “build an ad”. A TikTok ad campaign can be set up after checking the account and agreeing to TikTok’s terms of service.

2. Create An Ad Campaign On TikTok:

After signing up for TikTok advertising, there will be a section for “business information” consisting of six sections under account setup: business name, promotion link, industry, street address, state/province, and postal code. Next, there are pages for contact information, tax details, and details about payments.

3. Setting Goals :

The user can pick from three sets of goals for their TikTok ad campaign: recognition, consideration, or conversion.

Recognition will help grow brand recognition in new products. With more developed brands, consideration is best to allow consumers to search for more details and to drive traffic to the site.

4. Budget:

There are two options when determining the budget for an ad campaign: Regular budget and Lifetime budget. These are the fixed sums which are planned to be spent either on a regular basis or on a complete campaign. It should be remembered that TikTok ads have minimum budget limits, depending on the choices made by the user.

5. Advertisement:

TikTok allows the advertiser to select and choose the channels the ads run on, it not only includes TikTok itself but the channels of its affiliates.

TikTok also offers a feature that allows the app to choose ad placement on its own, running ads where they perform better.

6. Targeting:

A marketing campaign is designed keeping one or more target groups and their features in mind, and the app allows the advertiser to explicitly target based on those features. Existing typical demographic options include:

  • Age
  • Gender identity
  • Language
  • Location

In addition, advertisers may reach their audience by what apps they use and their interests.

Get The Most Out Of Content On TikTok:

There are three great ways to ensure your content reaches new members of the audience and even generates more content on its own to drive awareness about the brand.

  • Challenges On Hashtag:

Such challenges, as one of the key ad forms of TikTok, encourage the user to engage directly with the brand and to create their own videos that take up the challenges, and it is the most trending tik-tok marketing strategy to promote the brand. If you use your creativity properly, this is a simple way to make your brand go viral.

  • User Generated Content:

If you can get your audience to share videos of them that engage with your brand or product, it will make your branding objectives a reality in the long run. Through your own profile and videos, you can encourage this, or you can partner with influencers who already have a large following that can fit your target audience.

  • Influencer Marketing:

Influencer marketing is a strong tool, just as other platforms are. As long as the influencers have a strong, positive hold over your target audience, you can partner with them to create content that promotes your brand to the right users.

To be efficient, you will need to pick the right influencers and interact effectively through influencer campaigns. They must maintain their personal style and be confident in making content that looks authentic to their followers.